Before you pick a plan, you should know Shopify’s pricing structure. The platform has different tiers that match your business needs and budget.
Shopify Pricing Overview
Shopify offers five different plans, each with special features and pricing. Here’s the breakdown of each Shopify plan.
Does Shopify offer a free trial?
Yes, Shopify offers a 3-day free trial and 90 days for $1 monthly. You can claim this exclusive offer today.
To grab this offer, visit Shopify trial page.
Shopify plan comparison
Shopify plan includes several components: subscription cost, yearly savings, standout features, card rats, core features and many more.
We’ll break down each plan feature in this post.
Shopify pricing:
Shopify offers five different plans, each with special features and pricing.
I have created a table for you to understand more clearly about Shopify pricing on each plan:
| Plan Type | Monthly Cost (Annual Billing) | Monthly Cost (Monthly Billing) |
|---|---|---|
| Starter | $5 | $7 |
| Basic | $29 | $39 |
| Shopify | $79 | $105 |
| Advanced | $299 | $399 |
| Plus | Custom Pricing | Custom Pricing |
Note: Prices can vary depending on where you live, so be sure to check Shopify’s official site.
Card Rates
| Card Rates | Basic ($29/Month) | Shopify ($79/Month) | Advanced ($299/Month) | Plus ($2,300/Month) |
|---|---|---|---|---|
| Online | ✅ 2.9% + 30¢ | ✅ 2.7% + 30¢ | ✅ 2.5% + 30¢ | ✅ Competitive rates |
| In-person | ✅ 2.6% + 10¢ | ✅ 2.5% + 10¢ | ✅ 2.4% + 10¢ | ✅ Competitive rates |
Standout Features
| Plan | Pay Monthly | Pay Yearly | Savings Per Month | Savings Per Year |
|---|---|---|---|---|
| Basic | $39 USD | $468 USD | $10 USD | $120 USD |
| Shopify | $105 USD | $1260 USD | $26 USD | $312 USD |
| Advanced | $399 USD | $4788 USD | $100 USD | $1200 USD |
| Plus | $2300 USD | $27600 USD | N/A | N/A |
Yearly Save
| Pay Monthly | Pay Yearly | Savings Per Month | Savings Per Year |
|---|---|---|---|
| $39 USD | $468 USD | $10 USD | $120 USD |
| $105 USD | $1260 USD | $26 USD | $312 USD |
| $399 USD | $4788 USD | $100 USD | $1200 USD |
| $2300 USD | $27600 USD | N/A | N/A |
Core Features
| Core Features | Basic ($29/Month) | Shopify ($79/Month) | Advanced ($299/Month) | Plus ($2,300/Month) |
|---|---|---|---|---|
| Additional Staff Accounts | ❌ None | ✅ 5 | ✅ 15 | ✅ Unlimited |
| Inventory Locations | ✅ 10 | ✅ 10 | ✅ 10 | ✅ 200 |
| 24/7 Support | ✅ Live chat | ✅ Live chat | ✅ Enhanced live chat | ✅ Priority support (phone/chat) |
Hosting and Administration Comparison
| Feature | Basic ($29/Month) | Shopify ($79/Month) | Advanced ($299/Month) | Plus ($2,300/Month) |
|---|---|---|---|---|
| Checkout Capacity | Standard | Standard | 10x | 40x |
| Shopify POS Pro (per location) | $89/mo | $89/mo | $89/mo | 20 locations included or 200 with Shopify Payments |
Marketing Features Comparison
| Feature | Basic ($29/Month) | Shopify ($79/Month) | Advanced ($299/Month) | Plus ($2,300/Month) |
|---|---|---|---|---|
| Online Standard Card Rates | 2.9% + 30¢ | 2.7% + 30¢ | 2.5% + 30¢ | 2.25% + 30¢ |
| Online Premium Card Rates | 3.5% + 30¢ | 3.3% + 30¢ | 3.1% + 30¢ | 2.95% + 30¢ |
| In-Person Card Rates | 2.6% + 10¢ | 2.5% + 10¢ | 2.4% + 10¢ | 2.3% + 10¢ |
| In-Person Manual Credit/Debit Transaction Rates | 3.5% + 10¢ | 3.5% + 10¢ | 3.4% + 10¢ | 3.4% + 10¢ |
| Third-Party Transaction Fees if Not Using Shopify Payments | 2% | 1% | 0.6% | 0.2% |
Shopify Shipping Features Comparison
| Feature | Basic ($29/Month) | Shopify ($79/Month) | Advanced ($299/Month) | Plus ($2,300/Month) |
|---|---|---|---|---|
| Shipping Discount | Up to 77% | Up to 88% | Up to 88% | Up to 88% |
| USPS Small-Package Discounts | ❌ No | ✅ Yes | ✅ Yes | ✅ Yes |
| Shipping Insurance | ❌ No | ✅ Yes | ✅ Yes | ✅ Yes |
| 3rd-Party Calculated Shipping Rates | ❌ No | Additional Paid Service | ✅ Yes | ✅ Yes |
Other Shopify Paid Plans
Starter Plan – $5/Month
The Shopify Starter plan is an entry-level e-commerce solution designed for new businesses or individuals looking to start selling online or social media with minimal investment and complexity.
| Aspect | Details |
|---|---|
| Monthly Cost | $5 USD |
| Transaction Fees | 5% per transaction (when using Shopify Payments) |
| Payment Processing Fees | 2.9% + 30¢ USD per transaction |
Key Inclusions:
- Selling Channels: Ability to sell through social media platforms and messaging apps
- Product Listings: Up to 1,000 products
- Staff Accounts: 1 staff account
- 24/7 Support: Access to customer support
- Shopify POS Lite: Basic point-of-sale features for in-person selling
- Order Management: Basic order management and fulfilment
- Marketing Tools: Access to essential marketing tools and integrations
The Shopify Starter plan is best suited for:
- New entrepreneurs testing the waters of e-commerce
- Small businesses or individuals with a limited product range
- Social media influencers looking to monetize their following
- Hobbyists or part-time sellers
- Businesses primarily selling through social media or messaging apps
- Those who want to start selling online with minimal upfront costs
This starter-level solution is ideal for those who want to begin their e-commerce journey without committing to a full-fledged online store. It’s perfect for testing product ideas, selling through social channels, or supplementing an existing business with online sales capabilities.
Shopify POS Plan – Starting at $5/Month
Shopify POS is a system that helps businesses sell products in person at places like retail stores, pop-up shops, or events. It works well with Shopify’s online platform, allowing companies to manage online and in-person sales from one system.
| Feature | POS Lite | POS Pro ($89/Month) |
|---|---|---|
| Monthly Cost | Included with all plans | $89/Month |
| Unified Reporting | ✅ Yes | ✅ Yes |
| Advanced Inventory | ❌ Basic management | ✅ Advanced features |
| Custom Staff Permissions | ❌ Limited | ✅ Customizable |
| Customizable Checkout | ✅ Basic customization | ✅ Advanced customization |
| Mobile POS | ✅ Yes | ✅ Yes |
| In-Store Analytics | ❌ No | ✅ Yes |
| Staff Roles and Permissions | ❌ No | ✅ Yes |
| Omnichannel Selling | ✅ Basic support | ✅ Advanced features |
| Smart Inventory Management | ❌ No | ✅ Yes |
| Buy Online, Pick Up In-Store | ❌ No | ✅ Yes |
| Exchange and Return Handling | ❌ No | ✅ Yes |
| Hardware Integration | ❌ Limited | ✅ Full integration |
Key Inclusions:
- Omnichannel Selling: Unified in-store and online inventory management
- Hardware Compatibility: Works with a wide range of POS hardware
- Staff Management: Multiple staff accounts with customizable permissions
- Customer Profiles: Detailed customer information and purchase history
- Reporting: Advanced sales and inventory reports
- Inventory Management: Real-time inventory syncing across all channels
- Order Management: Process orders, returns, and exchanges in-store
- Customizable Checkout: Flexible options for discounts, gift cards, and more
- Offline Mode: Continue selling even without internet connection
- Mobile POS: Sell anywhere with the Shopify POS app
The Shopify POS Plan is best suited for:
- Brick-and-mortar retailers looking to integrate online and in-store sales
- Businesses that participate in pop-up shops, markets, or events
- Retailers requiring advanced inventory management across multiple locations
- Companies seeking a unified view of customer interactions across all channels
- Businesses wanting to offer seamless omnichannel experiences (e.g., buy online, pick up in-store)
- Retailers needing flexible selling options (in-store, curbside, on-the-go)
This POS solution is ideal for businesses that want to provide a cohesive shopping experience across all their sales channels. It’s particularly valuable for retailers that see significant in-person sales and need robust tools to effectively manage their physical and digital presence.
Shopify for Enterprise – Expandable, Custom Solutions
Shopify for Enterprise offers a robust and scalable e-commerce solution for well-established merchants with complex operations and ambitious growth plans. This top-tier offering provides sleek customization options, advanced search capabilities, and enhanced marketing features to create a truly unique and high-performing online store.
| Aspect | Details |
|---|---|
| Development Cost | $60,000 – $200,000+ |
| Additional Costs | Licensing, Apps, Third-Party services |
| Platform | Advanced Shopify, Shopify Plus |
| Ideal For | Well-established merchants with complex eCommerce operations; merchants seeking streamlined performance and aggressive growth |
Key Inclusions:
- Discovery Phase: 48 hours of consultation and exploratory goal setting, plus 64 hours of design auditing.
- Design: Completely customized UX/UI design for a personalized shopping experience.
- Development:
- 20 custom-designed CMS pages and ten templates
- Store and product catalogue setup
- Configurations and eCommerce features
- Marketing and sales channel integration
- Email marketing integration
- Google Analytics and Google Tag Manager via the Elevar App
- Advanced Search setup with Klevu
- Dedicated QA team for cross-browser and device testing
- Project update meetings
- Amazon Pay integration
- Data migrations with customized fields
- Customized shipping rules with ShipperHQ
- Custom tax rules
- Advanced SEO consulting
- Google Shopping product feed
- PPC marketing consultation
- 30-day warranty
Shopify for Enterprise is best suited for:
- Well-established merchants with complex eCommerce operations
- Businesses seeking streamlined performance and aggressive growth
- Companies requiring a genuinely unique, branded online store
- High-volume sellers needing robust, scalable solutions
- Merchants who want to provide an optimal customer shopping experience
- Businesses ready to invest in a comprehensive, customized e-commerce platform
This enterprise-level solution is ideal for those who understand the value of a realistic scope and budget allocation for their online store. It’s perfect for merchants who want to be fully prepared for high-volume sales when they launch their site, with a wholly branded store that stands out in the market.
Shopify’s Supplementary Costs
When starting out with Shopify, don’t just look at the basic plans. While those are a good starting point, there are other costs to factor into your budget. These extra costs can add a lot to your online store.
Premium Themes: Make Your Store Look Better
Shopify has free themes, but investing in a premium one can make your store stand out. These best-paid themes are $140-$400 one time for a more custom and professional-looking storefront.
Shopify Apps
Shopify’s app store allows merchants to add more functionality to their stores. Many apps have free or freemium versions, but you often need to pay for a premium subscription to get the advanced features. New store owners should expect to pay an extra $20-$100 monthly for third-party apps.
Brand Domain Name
A unique domain name is key to your brand online. Shopify doesn’t offer free domain names, so you must buy one separately. A .com domain is $16 a year through Shopify.
Pro Tip: Using Shopify Payments (the built-in payment processor) will save you from those third-party transaction fees above.
Now, you can plan your Shopify store budget better.
Conclusion
Shopify offers a range of pricing plans to cater to businesses of all sizes, from startups to enterprise-level operations. The platform’s tiered pricing structure includes Starter ($5/ month), Basic ($29/month), Shopify ($79/month), Advanced ($299/month), and Shopify Plus (custom pricing) plans. Each tier provides increasing features, lower transaction fees, and more advanced capabilities.
When choosing a Shopify plan, consider not only the monthly subscription cost but also additional expenses such as premium themes, apps, domain registration, and potential transaction fees. The right plan for your business will depend on your specific needs, budget, and growth projections.
Basic or Shopify plans often provide new entrepreneurs and small businesses with sufficient features. As your business grows, you can easily upgrade to more advanced plans that offer lower transaction fees, more staff accounts, and advanced reporting tools.
FAQs
What are the main differences between Shopify’s pricing plans?
Shopify offers several plans, including Basic ($29/month), Shopify ($79/month), and Advanced ($299/month) when billed annually. The main differences are transaction fees, staff accounts, and available features. Higher-tier plans offer lower transaction fees, more staff accounts, and advanced features like custom report building.
Is the Shopify Basic plan sufficient for new businesses?
The Shopify Basic plan is generally sufficient for new businesses starting online stores. It offers unlimited product listings, basic inventory management, and abandoned cart recovery. While it may not have all advanced features, it provides a solid foundation for beginners and can be upgraded as the business grows.
How do transaction fees vary across Shopify plans?
Transaction fees decrease as you move to higher-tier plans. For online transactions using Shopify Payments, the Basic plan charges 2.9% + 30¢, the Shopify plan 2.6% + 30¢, and the Advanced plan 2.4% + 30¢. Additional fees apply when using third-party payment providers, ranging from 2% for Basic to 0.6% for Advanced plans.
What additional costs should I consider when using Shopify?
Beyond the monthly subscription, additional costs may include domain registration ($11-$81 annually), premium themes ($140-$180 one-time), app subscriptions (varying costs), POS Pro ($89/month per location), and potential currency conversion fees for international sales. Depending on your business needs, shipping costs and tax calculation services may also apply.
Does Shopify offer solutions for enterprise-level businesses?
Yes, Shopify offers an enterprise-level solution called Shopify Plus. It starts at $2,300 per month on a 3-year term and includes features like up to 9 expansion stores, advanced API access, custom checkout options, and dedicated support. This plan is designed for high-volume merchants and large enterprises requiring advanced customization.
