Before picking a plan, you should know Shopify’s pricing structure. The platform has different tiers that match your business needs and budget.
Shopify Pricing Overview
Shopify offers five plans tailored to businesses of all sizes, from starter to Shopify plus. Prices range from $5/month for basic selling to over $2,300/month for custom enterprise solutions. Here’s what you need to know:
Plan | Monthly Cost (Annual Billing) | Best For |
---|---|---|
Starter | $5 | Selling on social media |
Basic | $29 | New online stores |
Shopify | $79 | Growing businesses ($50k+/month) |
Advanced | $299 | High-volume stores ($200k+/month) |
Shopify Plus | Custom ($2,300+ minimum) | Enterprises |
Prices vary by country. Check Shopify’s official site for localized rates.

Shopify plan comparison (2025)
1. Starter Plan – $5/Month
Ideal for: Selling on Instagram, Facebook, or TikTok.
Features:
- List 1,000 products
- Sell via social media links
- 1 staff account
- Basic POS Lite for in-person sales
- 5% transaction fee if not using Shopify Payments
Limitations:
❌ No standalone website
❌ No advanced reports
2. Basic Plan – $29/Month
Ideal for: New stores with ≤ $50k/year revenue.
Features:
- Build a full online store
- Unlimited products
- 2 staff accounts
- Basic sales reports
- 2.9% + 30¢ credit card fee (online)
Hidden Costs:
- Apps: 20–20–100/month
- Domain: $16/year
3. Shopify Plan – $79/Month
Ideal for: Scaling businesses (50k–50k–200k/year).
Upgrades from Basic:
- 5 staff accounts
- Professional reports
- Lower credit card fees (2.6% + 30¢ online)
- 88% shipping discounts
4. Advanced Plan – $299/Month
Ideal for: High-volume stores ($200k+/year).
Upgrades from Shopify:
- 15 staff accounts
- Custom reports
- Lowest credit card fees (2.4% + 30¢ online)
- Third-party calculated shipping
5. Shopify Plus – Custom Pricing
Starts at $2,300/month (1-3-year contract).
For enterprises needing:
- Unlimited staff accounts
- API access for custom integrations
- Dedicated support
- Multi-channel automation
Hidden Costs to Watch
Transaction Fees
Plan | Fee if Not Using Shopify Payments |
---|---|
Basic | 2% |
Shopify | 1% |
Advanced | 0.6% |
Plus | 0.2% |
Example: A $100 sale on the Basic plan with PayPal costs $2.90 (credit card fee) + $2.00 (transaction fee) = $4.90 total.
Apps & Themes

Category | Cost Range |
---|---|
Essential Apps | 20–20–100/month |
Premium Themes | 140–140–350 (one-time) |
Custom Domain | $16/year |
Top Paid Apps:
Loox (Product Reviews): $20/month
Klaviyo (Email Marketing): 20–500/month
POS System Costs

Tier | Monthly Cost | Features |
---|---|---|
POS Lite | Free | Basic in-person sales |
POS Pro | $89/location | Advanced inventory, buy online/pickup in-store |
Enterprise Solutions

Shopify Plus includes:
- Custom development (60k–60k–200k+ one-time)
- Priority 24/7 support
- Multi-store management
How to Save Money
- Annual Billing: Save 10–25% (e.g., Basic drops to $26.10/month).
- Use Shopify Payments: Avoid 0.6%–2% transaction fees.
- Limit Apps: Stick to free tools like Shopify Email.
FAQs
Q: Is Shopify’s Basic plan enough for beginners?
A: Yes! It includes unlimited products, 24/7 support, and a full website builder. Upgrade only if you need lower credit card fees or advanced reports.
Q: What’s the catch with the $5 Starter plan?
A: You can’t build a standalone website—it’s designed for social media sellers.
Q: Does Shopify charge for abandoned carts?
A: No. All plans include free abandoned cart recovery.
Conclusion
Shopify costs 5–299/month for most businesses, plus apps and transaction fees. Start with the Starter or Basic plan to test your idea, then scale up as you grow.