在选择计划之前，您应该了解 Shopify 的定价结构。该平台有不同的层级，可满足您的业务需求和预算。
Shopify 定价概述
Shopify offers five plans tailored to businesses of all sizes, from starter to Shopify plus. Prices range from $5/month for basic selling to over $2,300/month for custom enterprise solutions. Here’s what you need to know:
| 计划 | 每月费用（年度账单） | Best For |
|---|---|---|
| 起动机 | $5 | 在社交媒体上销售 |
| 基本的 | $29 | New online stores |
| Shopify | $79 | 成长型企业（每月 5 万美元以上） |
| 先进的 | $299 | 高销量商店（每月 20 万美元以上） |
| Shopify 加 | Custom ($2,300+ minimum) | Enterprises |
价格因国家而异。 查看 Shopify 官方网站 for localized rates.
Shopify 计划比较（2025 年）
1. Starter Plan – $5/Month
最适合：：在 Instagram、Facebook 或 TikTok 上销售。
特征:
- 列表 1,000 种产品
- 通过社交媒体链接销售
- 1 个员工账户
- 适用于面对面销售的基本 POS Lite
- 5% 交易费 if not using Shopify Payments
Limitations:
❌ 没有独立网站
❌ 没有高级报告
2. 基本计划 - 每月 29 美元
最适合：：年收入≤5万美元的新店。
特征:
- 建立一个 完整的在线商店
- 无限产品
- 2 个员工账户
- Basic sales reports
- 2.9％+30美分 credit card fee (online)
Hidden Costs:
- Apps: 20–20–100/month
- Domain: $16/year
3. Shopify Plan – $79/Month
最适合：: Scaling businesses (50k–50k–200k/year).
Upgrades from Basic:
- 5 staff accounts
- Professional reports
- Lower credit card fees (2.6% + 30¢ online)
- 88% shipping discounts
4. Advanced Plan – $299/Month
最适合：: High-volume stores ($200k+/year).
Upgrades from Shopify:
- 15 staff accounts
- Custom reports
- Lowest credit card fees (2.4% + 30¢ online)
- Third-party calculated shipping
5. Shopify Plus – Custom Pricing
Starts at $2,300/month (1-3-year contract).
For enterprises needing:
- Unlimited staff accounts
- API access for custom integrations
- Dedicated support
- Multi-channel automation
Hidden Costs to Watch
交易费用
| 计划 | Fee if Not Using Shopify Payments |
|---|---|
| 基本的 | 2% |
| Shopify | 1% |
| 先进的 | 0.6% |
| 加 | 0.2% |
Example: A $100 sale on the Basic plan with PayPal costs $2.90 (credit card fee) + $2.00 (transaction fee) = $4.90 total.
Apps & Themes
| Category | Cost Range |
|---|---|
| Essential Apps | 20–20–100/month |
| Premium Themes | 140–140–350 (one-time) |
| Custom Domain | $16/year |
Top Paid Apps:
Loox (Product Reviews): $20/month
Klaviyo (Email Marketing): 20–500/month
POS System Costs
| Tier | 每月费用 | 特征 |
|---|---|---|
| POS精简版 | 自由的 | Basic in-person sales |
| POS Pro | $89/location | Advanced inventory, buy online/pickup in-store |
Enterprise Solutions
Shopify 加 includes:
- Custom development (60k–60k–200k+ one-time)
- Priority 24/7 support
- Multi-store management
How to Save Money
- Annual Billing: Save 10–25% (e.g., Basic drops to $26.10/month).
- Use Shopify Payments: Avoid 0.6%–2% transaction fees.
- Limit Apps: Stick to free tools like Shopify Email.
常见问题解答
Q: Is Shopify’s Basic plan enough for beginners?
A: Yes! It includes unlimited products, 24/7 support, and a full website builder. Upgrade only if you need lower credit card fees or advanced reports.
Q: What’s the catch with the $5 Starter plan?
A: You can’t build a standalone website—it’s designed for social media sellers.
Q: Does Shopify charge for abandoned carts?
A: No. All plans include free abandoned cart recovery.
结论
Shopify costs 5–299/month for most businesses, plus apps and transaction fees. Start with the 起动机 或者 Basic plan to test your idea, then scale up as you grow.
